Jeff Walker – Product Launch Formula 2019

Product Launch Method is a type of programs properly value going by a minimum of every year, particularly as a part of an annual planning part. A lot of the content material exists in video, audio and textual content format (transcripts), so you may eat it in your most popular format. Take pleasure in.

~CORE MODULES~

MODULE 1 LAUNCH FOUNDATION

That is about a few of the core parts that make Product Launch Method so highly effective. By the tip of this module, you’ll perceive the 5 core varieties of launches (and when to make use of them), the Sideways Gross sales Letter, in addition to tips on how to use sequences, tales, positioning, and psychological triggers to create an amazing launch.

1 Introduction [4 minutes]
2 Intro to Product Launch Method [14 minutes]
three 5 Sorts of Launches [10 minutes]
four Circle of Superior [12 minutes]
5 Sequences [11 minutes]
6 Sideways Gross sales Letter [19 minutes]
7 Launch Dialog [10 minutes]
eight Psychological Triggers [17 minutes]
9 The Energy of Positioning [7 minutes]
10 The Energy of Story [10 minutes]
11 Launch Story Themes [11 minutes]
12 Downside Resolution Path [11 minutes]
13 The Alternate Path [4 minutes]

MODULE 2 LAUNCH PLAN

This module covers setting your self up for fulfillment by creating a powerful plan and a transparent roadmap to observe to your first launch. By the tip of this module, you’ll know tips on how to establish your area of interest, avatar, belongings and objectives, plus tips on how to construct and heat your checklist.

1 Introduction [2 minutes]
2 Area of interest Choice [42 minutes]
three Buyer Avatar [25 minutes]
four Constructing Your Checklist [13 minutes]
5 Warming Your Chilly Checklist [5 minutes]
6 Asset Identification [20 minutes]
7 Your Targets [10 minutes]
eight Your Launch Targets [9 minutes]
9 Your Launch Success Path [20 minutes]

MODULE three THE PRE-PRELAUNCH

This is a crucial step that can assist you to lay the groundwork to your launch. Mixed with the Prelaunch, this step is the bread and butter of Product Launch Method. By the tip of this module, you’ll know tips on how to establish what your market needs, craft and refine your supply, and construct severe buzz main right into a launch.

1 Introduction [2 minutes]
2 Pre-Prelaunch Technique [6 minutes]
three The Pre-Prelaunch Sequence [4 minutes]
four Establish & Check Your Provide [15 minutes]
5 The Shot Throughout the Bow [24 minutes]
6 Refining Your Provide [9 minutes]
7 Traits of Buzz [11 minutes]
eight Pre-Prelaunch Case Research [7+15+4 minutes]
9 Pre-Prelaunch Planner [no video]

MODULE four PRELAUNCH CONTENT

Your Prelaunch Content material (“PLC”), when finished proper, helps your potential patrons perceive the Alternative, the Transformation, and the Possession Expertise promised by your product. By the tip of this module, you’ll know the way create every of those items of content material, tips on how to get individuals onto your launch checklist, and what to mail throughout your Prelaunch.

1 Introduction [2 minutes]
2 The Prelaunch Sequence [5 minutes]
three Prelaunch Content material 1: The Alternative [15 minutes]
four Prelaunch Content material 2: The Transformation [14 minutes]
5 Prelaunch Content material three: The Possession Expertise [14 minutes]
6 scripting Your Prelaunch Content material [7 minutes]
7 Prelaunch Content material Walkthroughs [2 hours 44 minutes]
-Nicholas Wilton: Right here I stroll you step-by-step by the PLC transcripts for Nicholas Wilton’s Launch for his Art2Life course and break all of it down for you into the vital parts.
-Susan Garrett: This can be a walkthrough of a super-successful launch by Susan Garrett for one in all her canine agility merchandise. She’s in my Platinum Plus mastermind group, and she or he’s had unimaginable success, however she got here into Product Launch Method as a COMPLETE beginner with no checklist and nearly no technical expertise.
-Will Hamilton: This can be a walkthrough of a superb launch by Will Hamilton that did over six figures in gross sales in a distinct segment market – and these Prelaunch movies are a unbelievable instance of tips on how to do it proper. Please don’t be intimidated by the standard of this launch – it was NOT Will’s first launch. The factor to recollect is that he was really struggling when he first joined PLF.
eight Sorts of Prelaunch Content material [8 minutes]
9 Creating Prelaunch Movies [36 minutes]
10 Creating Different Sorts of Prelaunch Content material [8 minutes]
11 Constructing Your Launch Checklist [13 minutes]
12 Mailing Your Launch Checklist [20 minutes]
13 Launch Metrics [14 minutes]
14 Constructing your checklist throughout launch [19 minutes]

MODULE 5 OPEN CART

The Open Cart part is while you lastly begin taking orders! By the tip of this module, you’ll know precisely what you want at each step of the best way, out of your Open Cart e-mail sequence to tips on how to script your gross sales video.

1 Introduction [2 minutes]
2 The Open Cart Sequence [19 minutes]
three Stoked On Promoting [16 minutes]
four Bonus Methods [16 minutes]
5 Gross sales Methods [19 minutes]
6 Creating Your Gross sales Video [34 minutes]
7 Gross sales Video Walkthroughs [128 minutes]
eight Gross sales Web page Walkthroughs [10 minutes]
9 Open Cart Planner [no video]
10 Submit-Launch Electronic mail Sequence [18 minutes]

MODULE 6 INTERNAL AND SEED LAUNCHES

This module goes extra in-depth with Inner Launches and Seed Launches. These are the 2 major varieties of launches that you’ll want to good earlier than shifting on. By the tip of this module you’ll know which sort of launch to make use of when, and tips on how to plan and execute them.

1 Introduction [2 minutes]
2 Inner Launch Methods [13 minutes]
three Inner Launch Timeline [6 minutes]
four Inner Launch Case Research [64 minutes]
-Dylan and his companions constructed a profitable enterprise promoting bodily merchandise on Amazon. They developed a system for wholesaling merchandise, and began instructing their methodology to different sellers.
-Nicholas is a fine-art artist who has led offline workshops to show individuals tips on how to paint. Then he used PLF to deliver his workshop on-line
-Julie practiced psychology in a conventional setting. She questioned if she might take her psychological well being coaching on-line. Her first launch introduced in $17,000, and her second launch, 3 times that.
-Susan does million greenback launches in her canine coaching area of interest, with out JV companions. You’ve seen her Inner Launch PLCs and Gross sales Video, now take heed to her story – it’s unimaginable.
5 Inner Launch Planner [no video]
6 Seed Launch Methods [9 minutes]
7 Seed Launch Prelaunch Plan [7 minutes]
eight Making a Crushing Provide [12 minutes]
9 Seed Launch Timeline [9 minutes]
10 Creating Your Seed Launch Product [14 minutes]
11 Interviewing Specialists on Hyper Seed Launch [10 minutes]
12 Webinars and Summits [12 minutes]
13 Seed Launch Case Research [126 minutes]
-Tara & David Marino, an AMAZING Case Research of a Seed Launch that solely offered 6 models – however it shortly led to a enterprise that did $500,000 (that’s a half-million dollars) in gross sales!
-Kami McBride was an absolute tech beginner… however did a 5-figure Seed Launch for her course “Handcrafted Therapeutic Natural Oils”. Right here you’ll discover an interview, case examine walkthrough, and swipfile of Kami’s Seed Launch.
-JJ Virgin, writer of the NY Occasions Bestseller “The Sugar Affect Weight loss program” shares how she developed and wrote her e-book utilizing a Seed Launch and made six figures within the course of – earlier than the e-book was even written
-Erik Solbakken, after 26 years as an accountant he discovered a surprisingly hungry viewers and did his first launch, bringing in $10,000 earlier than even creating his product. In simply 10 months after beginning his on-line enterprise, Erik made $220,000 in income.
14 Seed Launch Walkthrough [103 minutes]
15 Seed Launch Planner [no video]

MODULE 7 JOINT VENTURE LAUNCH

That is the place you entice, practice, and work with companions who will promote your product for you. By the tip of this module you’ll be capable to take what you realized concerning the Inner Launch and use it to create a Joint Enterprise Launch.

1 Introduction [2 minutes]
2 Joint Enterprise Launch Technique [10 minutes]
three Discovering Joint Enterprise Companions [12 minutes]
four Getting Joint Enterprise Companions [17 minutes]
5 Making ready Your Companions for Launch [7 minutes]
6 Coaching and Supporting your Joint Enterprise Companions [14 minutes]
7 Joint Enterprise Electronic mail Sequence Walkthroughs [28 minutes]
eight Joint Enterprise Launch Case Research [43 minutes]
9 Joint Enterprise Launch Planner [no video]

MODULE eight EVERGREEN LAUNCH

Now we take your complete Inner Launch sequence and put it on autopilot. By the tip of this module you’ll be capable to take the ideas and techniques of the Inner Launch and adapt them to the Evergreen Launch.

1 Introduction [2 minutes]
2 Evergreen Launch Technique [13 minutes]
three Sorts of Evergreen Launches [10 minutes]
four Making Your Launch Evergreen [11 minutes]
5 Shortage in Evergreen Launches [4 minutes]
6 Evergreen Launch Case Research [9 minutes]
7 Evergreen Launch Walkthrough [5 minutes]
eight Evergreen Launch Planner [no video]

MODULE 9 BUSINESS LAUNCH FORMULA

This module is a roadmap for constructing your enterprise with launches. By the tip of this module you’ll know tips on how to construct out a number of merchandise and presents to your checklist with the several types of launches you’ve realized about in Product Launch Method.

1 Introduction [2 minutes]
2 The Launch Life [19 minutes]
three Enterprise Launch Technique [17 minutes]
four Constructing a Workforce [18 minutes]
5 Psychological Recreation and Self Care [13 minutes]
6 Conclusion [3 minutes]

~BONUS MINI-COURSES~

OPERATION QUICK-START

In case you’re simply beginning out in your on-line work trip, otherwise you’re about to launch a brand new enterprise, that is the way you get began quick so you can begin creating wealth shortly.

1 Introduction [14 minutes]
2 Psychological Recreation, Half 1 [20 minutes]
three First Steps [36 minutes]
four Instruments  [15 minutes]
5 Psychological Recreation, Half 2 [13 minutes]
6 Conclusion [7 minutes]

SECRETS OF LEVERAGE AND SCALE

Discover ways to develop and scale your enterprise with out working your self to dying.

1 Introduction [17 minutes]
2 Learn how to get Leverage [21 minutes]
three Learn how to Scale [22 minutes]
four Learn how to get the Life you Need [14 minutes]
5 Conclusion [8 minutes]

LAUNCH PARTNERSHIP

In case you’ve ever thought-about serving to different individuals with their launches – as a Launch Supervisor, a Launch Guide, and even as a full enterprise associate – then this can be vital to your success.

1 Introduction [3 minutes]
2 Consumer Choice [13 minutes]
three Three Sorts of Offers [16 minutes]
four Negotiating [14 minutes]
5 The PLM Mannequin [17 minutes]

QUICK LAUNCH

If you have already got an inventory, it is a wonderful means to usher in cash quick with a narrative, just a few emails, and a deadline.

1 Introduction [2 minutes]
2 Fast Launch Methods [13 minutes]
three Fast Launch Case Research [66 minutes]
-Tax Sale, Go Romance, Wildcraft: Right here I’ve three examples I’m going to stroll you thru. They’re very completely different examples, however you’ll see how the Fast Launch can work in a number of alternative ways.
-Will Falconer: Right here I stroll you thru Will Falconer’s e-book bundle Fast Launch. This Fast Launch was finished for a $25 product, with 6 emails over a U.S. Vacation weekend and ended at nearly $9,000 in fast income
-Debbie Arambula: Debbie is the “Coronary heart Artist” – she paints hearts, and she or he’s very profitable at it. That is how she makes use of Product Launch Method to promote her work and prints and features a story of how she did a Fast Launch to pay for brand spanking new tires for his or her RV.
four Fast Launch Planner [no video]

PROMOTING OTHER PEOPLE’S LAUNCHES

That is about tips on how to promote different individuals’s launches as an Affiliate or JV Accomplice.

1 Introduction [13 minutes]
2 Technique & Key Issues [14 minutes]
three Three Methods to Drive Site visitors [15 minutes]
four Deep Dive: Selling PLF [27 minutes]
5 Utilizing Bonuses to Increase Gross sales [23 minutes]

BOOK LAUNCH

That is all about tips on how to launch your e-book, PLF-style (a Case Research with Jeff’s NY Occasions Bestseller, Launch).

1 E-book Launch Targets [8 minutes]
2 E-book Launch Prelaunch – Half 1 [10 minutes]
three E-book Launch Prelaunch – Half 2 [13 minutes]
four Bestseller Campaigns [18 minutes]
5 E-book Launch Interview with fiction authors Sean Platt and Johnny B. Truant [69 minutes]

LEAD MAGNET CROWDSOURCE CALL

On this bonus name, we spent 75 minutes crowdsourcing concepts for one another’s lead magnets.

This was one of the crucial enjoyable and productive classes… and by simply going by the replay and transcript, you’ll depart with a minimum of a dozen new concepts for tremendous efficient lead magnets to your personal enterprise.

THE SPARTA LAUNCH

The Sparta Launch is all about promoting very high-priced, small-group workshops or retreats by way of e-mail.

1 The Sparta Launch [14 minutes]
2 The Sparta Panel at LaunchCon with Jeff’s Platinum Plus mastermind members, Erico Rocha, Sebastien Night time, and Will Hamilton. [51 minutes]

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